Major League Soccer vs FIFA World Cup 2018
The constant presence of the American national team at the FIFA World Cup has always had a positive impact on the USA brand recognision as a "football country", indirectly also affecting the attractiveness of the MLS perception. The lack of the US presence in Russia may undermine this image. However, if we look at the numbers - there is no bad. 19 MLS players participate in Russia (mainly from Panama, Mexico and Costa Rica). In Brazil in 2014 - there were 21 of them, with the USA Team in the tournament.
So, no doubt the strength of the MLS goes up. However, the question is open - whether the absence of the USA at FWC 2018 will not harm the MLS position in the future?